Industry Update /
Bank of Valletta

BOV ENGAGES WITH STUDENTS AROUND CAMPUSES IN MALTA AND GOZO DURING FRESHER’S WEEK

September 28, 2024

Bank of Valletta is once again taking centre stage at various campuses across Malta and Gozo during Fresher’s Week. With a strong focus on students and their overall customer experience, the Bank aims to inform, engage, and entertain students, ensuring they kick-start their academic journey on the right foot.

After already connecting with students at the Higher Secondary School and the Institute of Tourism Studies (ITS), the BOV team is gearing up to visit other major institutions, including Junior College, MCAST, the University of Malta, and 6th Form in Gozo. When visiting the BOV stand, students can easily sort their stipend account, along with any other services required for their day-to-day finances.

Interactive Competitions and Challenges
This year, BOV is launching exciting new initiatives aimed specifically at students. One highlight is the Boss Up Your Financial Knowledge, a quiz that can be accessed from the Bank’s Instagram page, @bovclubofficial, or from the BOV Fresher’s stand. By simply scanning a QR Code and answering a set of questions, students have the chance to win. Those who score over 80% will enter a draw, with 16 winners taking home a €100 Eurosport voucher each.

Another initiative that will get students moving is Boss up Your Healthier Self. Students on campus will have a one-minute challenge to bike as far as possible on a stationary bike. The top four performers will be invited to a showdown, with the overall winner receiving a €300 Eurosport voucher. Furthermore, all kilometres covered during the challenge will contribute to donations, as the Bank will donate bikes to St Patrick’s School. Participants who complete the challenge will immediately receive a BOV Tumbler and a grenade energy bar.

The stationary bike has already made its appearance at Higher Secondary School, and will soon be available at the University of Malta and MCAST.

Financial Well-being Matters
BOV recognises the importance of students understanding financial well-being from a young age. By engaging with students directly, the Bank aims to empower them to make informed financial decisions throughout their lives. This includes encouraging smart spending, saving habits and offering resources to guide them towards financial stability in the future.

Join the Fun and Collect BOV Merchandise
The BOV team will be present on-site at all campuses, engaging with students and handing out exclusive BOV merchandise to those who visit their stand, until stocks last. This is a perfect opportunity for students to learn more about BOV’s products and services while enjoying fun giveaways.

“We’re excited to be engaging with students in such an interactive and educational way during Fresher’s Week,” said the Head of Marketing and Product Lifecycle, Daniel Magrin. “At BOV, students are at the heart of our initiatives, and we aim to enhance their experience with us by providing them with opportunities to learn, grow, and of course have fun. Whether it is through our competitions or customer experience, we are committed to making a meaningful impact on students’ lives.

Stay tuned to the BOV Club Instagram for more updates and join the fun across campuses this Fresher’s Week!