M24018 -Valuations of Intangible Assets focusing on brands (Webinar)

Intangible assets can be recognized as highly valued properties. Arguably the most valuable, but least understood, intangible assets are brands. In the past years businesses have seen a fundamental shift in the sources of value creation from their tangible assets to their intangible assets, namely intellectual property (brands). Brand valuations are used for a variety of purposes, including tax, finance, financial reporting, and marketing. Hence, reliable values need to be placed on brands. This webinar highlights the importance of understanding the difference between equity value and monetary brand value and looks at the techniques involved in the valuation of intangible assets - particularly brands.