Event Agenda

09:00

Registration

By participating fully in this module, participants will be able to:

  • Apply the key terms, definitions, and concepts used in marketing with an international perspective.
  • Relate the value of developing global awareness with a local perspective in marketing.
  • Assess different cultural, political, and legal environments influencing international trade.
  • Distinguish the advantages and disadvantages that products and services possess in international marketing in both emerging markets and mature markets.
  • Discuss the impact of global and regional influences on products and services for consumers and businesses.
  • Apply elementary internationally-oriented marketing strategies (total product concept, pricing, place, and promotion).
  • Implement innovative international market entry strategies.
  • Recognise the importance of the Internet for global business.
  • Describe the differences in negotiating with marketing partners from different countries and the consequences for the marketing strategies (4Ps).

By participating fully in this module, participants will be able to:

  • Apply the key terms, definitions, and concepts used in marketing with an international perspective.
  • Relate the value of developing global awareness with a local perspective in marketing.
  • Assess different cultural, political, and legal environments influencing international trade.
  • Distinguish the advantages and disadvantages that products and services possess in international marketing in both emerging markets and mature markets.
  • Discuss the impact of global and regional influences on products and services for consumers and businesses.
  • Apply elementary internationally-oriented marketing strategies (total product concept, pricing, place, and promotion).
  • Implement innovative international market entry strategies.
  • Recognise the importance of the Internet for global business.
  • Describe the differences in negotiating with marketing partners from different countries and the consequences for the marketing strategies (4Ps).

12:30

End Time

Speakers

Mr Raymond Micallef

Mr Raymond Micallef

Contact Us

Dorianne Formosa

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