09:00
Registration
By participating fully in this module, participants will be able to:
- Apply the key terms, definitions, and concepts used in marketing with an international perspective.
- Relate the value of developing global awareness with a local perspective in marketing.
- Assess different cultural, political, and legal environments influencing international trade.
- Distinguish the advantages and disadvantages that products and services possess in international marketing in both emerging markets and mature markets.
- Discuss the impact of global and regional influences on products and services for consumers and businesses.
- Apply elementary internationally-oriented marketing strategies (total product concept, pricing, place, and promotion).
- Implement innovative international market entry strategies.
- Recognise the importance of the Internet for global business.
- Describe the differences in negotiating with marketing partners from different countries and the consequences for the marketing strategies (4Ps).
By participating fully in this module, participants will be able to:
- Apply the key terms, definitions, and concepts used in marketing with an international perspective.
- Relate the value of developing global awareness with a local perspective in marketing.
- Assess different cultural, political, and legal environments influencing international trade.
- Distinguish the advantages and disadvantages that products and services possess in international marketing in both emerging markets and mature markets.
- Discuss the impact of global and regional influences on products and services for consumers and businesses.
- Apply elementary internationally-oriented marketing strategies (total product concept, pricing, place, and promotion).
- Implement innovative international market entry strategies.
- Recognise the importance of the Internet for global business.
- Describe the differences in negotiating with marketing partners from different countries and the consequences for the marketing strategies (4Ps).
