(i)                  to co-ordinate closely with relevant industry players in order to promote and market regulated and other business areas, such as investment services, mutual funds, trustee services, insurance, and banking, and to determine  the most appropriate method and manner of doing this;

(ii)              to assist practitioners to market the Malta concept and advantages (financial or otherwise) in order to attract foreign direct investment in the following areas:

a.   intra group financing operations (group treasury);

b.   international trading operations - managing the administration/logistics of a company's exports;

c.   holding companies for EU/non-EU subsidiaries;

d.   location for intellectual property so that royalties flow to and from Malta;

e.   holding overseas immovable property;

f.    investment portfolio/trading;

g.   back office operations and call centres

h.   services connected with the aviation sector such as  private aircraft management , aircraft leasing operations, aircraft financing;

i.    the attraction of Malta to captive insurance companies, insurance companies, back-office insurance services and insurance out-sourcing;

j.    the attraction of Malta as a domicile for investment funds in the provision of administration and investor services

k.   the promotion of the local capital market by attracting overseas companies/institutions to list their financial instruments on the local market and the provision in Malta of trading, clearing, settlement and custody services in respect of financial instruments;

l.    other services offered by the financial services sector; and

m.  other consultancy, management, planning, estate agency and other ancillary services in support of and conducive to the practical needs of operators within the financial services sector in Malta

(iii)               to raise Malta's profile as a quality finance centre, both locally and internationally;

(iv)              to implement and refine the brand strategy and road map developed for the financial services industry;

(v)               to promote ownership of the Malta brand among all stakeholders;

(vi)              to create business and networking opportunities for firms operating in the sector;

(vii)               to promote private sector investment in the industry;

(viii)             to feed off the success in one area to attract investment from the same entity but into another area and creating more initial opportunities up-front if initial investment spans different areas;

(ix)             to synergize the different investment sub-sectors pushing them to complement each other rather than compete with each other;

(x)              to build on the expertise and success of the different investment sub-sectors in order' to attract business to the other investment sub-sectors;

(xi)                  to do all such other things and undertake or carry on any actions that may be ancillary, incidental, related to or connected with any of the above actions as the Foundation may in its absolute discretion deem appropriate, necessary, convenient or expedient to undertake, embark upon, engage in or carry on;